It looks like the creatives of Cape Town are at it again. This time with an adorable character called ‘Smiley’ that goes by the twitter hashtag of #isawsmiley
Smiley first appeared on the wall leading to the Strand Street Concourse on Monday morning. The story — introduced as My Story of Dreams — has been building every day with a new block getting filled in… how rad?
Smiley has also been seen in other places: on the wall of the Fountains Hotel in Hans Strijdom Avenue on the Foreshore, and also on a kiosk wall in St George’s Mall.
I love this kind of thing. Creativity to the max. Go and find smiley and tweet it. Let’s see where this campaign goes.