Creative Campaign High Fives – I saw Smiley.

It looks like the creatives of Cape Town are at it again. This time with an adorable character called ‘Smiley’ that goes by the twitter hashtag of #isawsmiley

Smiley first appeared on the wall leading to the Strand Street Concourse on Monday morning. The story — introduced as My Story of Dreams — has been building every day with a new block getting filled in… how rad?

Smiley has also been seen in other places: on the wall of the Fountains Hotel in Hans Strijdom Avenue on the Foreshore, and also on a kiosk wall in St George’s Mall.

I love this kind of thing. Creativity to the max. Go and find smiley and tweet it. Let’s see where this campaign goes.


*high five*


About YesReallyAngel

quirky, sardonic, sarcastic, ironic, satirical girl. Lover of marshmallows and high-fives.
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