On a day that McDonalds announced that the Big Mac Meal will only be R21 (1000 per store) it feels like a calculated move on Burger King’s part that they have announced the FIRST EVER SWOPPER DAY, in the world, will be in South Africa. Today. (Below is the official press release for those who have been asking)
So what will you pick, The King or the return of the Mac?
BURGER KING® SWAPS OUT BAD LUNCHES FOR A FREE WHOPPER®
The #Swhopper will see consumers being incentivised for sharing photos of their disappointing lunches
Cape Town, November 2016: Making global history, BURGER KING® South Africa announced that it will swap out disappointing lunches for a WHOPPER® at no cost to consumers on two separate days in November, the first being today, 8 November 2016.
With over 300 million photographs of food on Instagram alone, the world famous burger chain is encouraging the existing practise of sharing images of food, but with a twist: only images of simple and unpalatable meals will be considered for a WHOPPER® #Swhopper voucher.
Ezelna Jones, Marketing Executive for BURGER KING® South Africa says swapping out a meal in order to receive a WHOPPER® has never been done by BURGER KING® before. “South Africa will be the first BURGER KING® internationally to reward consumers who receive simple or disappointing meals for lunch. The call for photos further emphasises that feeling of food envy that we have coined WHOPPER® Envy – when someone near you is eating a WHOPPER® and you are not.”
With 221 184 different ways of garnishing your WHOPPER®, the pure beef flame-grilled burger is the number one burger on the menu worldwide and has garnered a cult following thanks to its fresh ingredients and great taste.
Follow BURGER KING® South Africa’s social media platforms: Twitter, Facebook, and Instagram, for additional information on #Swhopper and other BURGER KING® news. Call 080 WHOPPER (080 946 7737) or visit www.burgerking.co.za to stay up to date on developments.
#Swhopper terms and conditions:
– One QR Code voucher per user.
– BURGER KING®s decision is final and no correspondence will be entered into.
– There are only two days in the month to upload your image.
– QR Code voucher must be redeemed within seven days or you risk it expiring.
– For full terms and conditions, visit the special #Swhopper microsite on the day.
Edit: Burger King’s SM team wins: